There is a shift going on in how advertising reaches consumers. Consumers are becoming more selective and gaining more control over what messages they receive. The evolving technology and constant availability of Internet access have been the key factors in this change. Internet access is now not only available on your computer, but all the time via your Smartphone. Smartphones and mobile Internet, in combination with social media like Twitter, Foursquare and Facebook, have changed consumer behavior in recent years as nicely explained in this video by Scholz & Friends. Consumers now starting to look at their (smart)phones as devices with a variety of different functions. Making phone calls is just one of them. As the Smartphone market matures it is set to become the most used computer platform in the world(Morgan Stanley), therefore it is quickly becoming a fixed requirement for a brand or company to be present on these mobile devices. The main problem at this moment is that there is no clear understanding of what the market expects from such branded apps.
After brief contact with my old internship company I will now start rewriting my thesis to be fitting for my website. All info can be found by clicking on the “Theses on mobile app strategies” button at the top or just on this link. For now it only includes the PDF version of the thesis and a web version of the rationale, but soon other parts of the report will be added in the same way.
For now I will have at least 5 or 6 post still coming and this is a nice opportunity to put some life back into the site.
At this point, many companies are starting to recognize that developing a branded mobile application can be a key value to the company’s portfolio. Unfortunately, few understand how creating an app should be approached and what it should concern. A study published by Harris Interactive on November 10, 2010 shows some remarkable insight in what is expected from branded apps. For the research 781 adults, form the age 18 and up, who download apps for their mobile devices on a regular base where interviewed via an online questionnaire.
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There is a shift going on in how advertising reaches consumers and how it is interpreted. Consumers are becoming more selective and in control of what messages receive them. The changing possibilities and availability of internet have been the key factors in this change. To underbuilt these statements think about how smartphones and mobile internet in combination with social media like Twitter, Foursquare and Facebook have change your consumer behavior.
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To continue in sharing some of the apps and their story that, in my view, are inspiring enough to share. I came across a presentation held at Momo about a month ago. This presentation is an inspiring case about how you can succeed in the app market with a simple idea. They really hit the nail how to approach the new market and create a buzz around their app. The thing that stands out the most is that this app reached over 6 million people and counting till this day. The presentation is short and in rusty English but it covers allot of interesting points.
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