App-sunday: Wifi Analyzer

WiFi Analyzer detects and displays the information of all wireless networks around you. Its set of visualization and analysis tools can help you to quickly identify channel conflicts, overlapping and other factors that may be affecting the performance of your wireless network in homes, offices and other sites.

I’ve been pointed on this tool a few weeks back and it has been quite useful to get an impression on what networks are available and there potential strength. If you also see function for it, you can find the app in the android and Iphone market.

App-sunday: dropbox

To start off this new series I want to look into some interesting apps in the next few weeks. As the kick off here is Dropbox. Dropbox is a program that lets you replace your USB sick with online storage. A movie says more than a million words, so check out the videos!!

The service is free for the first 3 GB, which should be enhough for most of us.  You can download the full desktop version here and I also added a full demo after the jump.

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How to qualify brand value in apps

In this post you will find a overview of relevant existing theories that could help to explain how branded apps create brand value and therefore enhance the consumers brand experience. This approach is lacking to include brand loyalty and the creation of advocacy. However the most important aspect, in my opinion, is that an app can become part of the consumers daily routine (for examples of good apps please see this link). These theories are taken from the thesis I made on Branded apps for Strawberryfrog. All further related articles and the actual thesis can be found at this part of my site.

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Situational analysis of the Mobile environment

This situational analysis aims to give an insight in what the current situation of apps usage is and what the future impact will be of apps. First an overview is given of the growth that is expected for the Smartphone market, since this is the largest app platform. In addition to Smartphones there are other devices that make use of these apps. The most upcoming platform for these is Tablets, but there are more devices that are becoming app based. The second part of the situational analysis will take a closer look at the apps itself and a definition will be given on what consumers expect from apps and in particular branded apps. Please note that this market is changing at a very high pace which makes it hard to quantify. Therefore information obtained today could be out of date the next week. This being said remind that is was written in the beginning of 2011 for my graduation assignment, which was published on June 2011. The information however should give a good insight in the possibilities of the mobile environment of these apps. Continue reading