The final year of my study has begun so now I have begun orientating for my graduation project. Due to my interest in new media and technology and how this will evolve. I have chosen that my main focus will be on how to market successfully for brands in these new environments. As a first focus I am looking into mobile-applications (android/Iphone) that combine useful tools together with creating a stronger brand. As I have to put togeter the information anyhow it seemed like a small effort to share it over my blog my progress.
Lucky for me I’m not the first to think about applications and brand integration and there are already some interesting things out there at this moment. My expectation is that this will only get bigger, better and more important over time. The most professional example at the moment I came across is Nike+. Nike+ is a line of shoes which integrate your music device (Ipod/Iphone) with your shoes to track how you are preforming but most importantly gives you an overall better running experience.
The Nivea sun app
Another great example which started my interest in the possibilities of ‘mobile app advertising’ was an app launched by Nivea. I never used the app myself but from the video you can see how this app can be useful for you as a consumer. It looks a bit more rusty but next summer there should be an updated version which will make it easier to use and it will also have a better momentum.
These idea’s have been here for a while but today I came across another good example of what the possibilities are from redbull on partyflock. It’s about the launch of a new app for I-pod/pad/phone which let’s you mix records together. As it not out yet there is not much to say about it but this is just another great example how to create something useful for your costumers and at the same time create a good advertising.
These are only a few examples to get an idea of what is possible but my intrest is more in what is still possible and yet too come.